The Argentine Football Association (AFA) approved a deal with government yesterday to broadcast football matches free on terrestrial television. The deal (no details), struck with government just one week after Argentina’s football governing body terminated their agreement with the TSC media group.
Argentina’s soccer season failed to kick-off due to a financial crisis blamed on escalating costs and poor revenue from television rights.
Yesterday, the AFA stated that the executive committee had approved a plan to broadcast soccer games free on non-cable television. The statement made reference to a plan, but was short on detail.
The agreement marks the latest in a string of government moves to increase state control over various economic sectors. This deal is not about bailing out a struggling company with no chance of success. Football is very important to the Argentine people and the TV rights lucrative.
Time will tell if the Kirchner government can pull off a double whammy by making Argentine football free on TV at no cost to the public purse. As financiers of football will the Kirchner government force Argentine football to clean up its act – interesting times!
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